The sales and updating part of Run 8 Studios is quite abysmal when compared to other developers - and that includes small, one-man bands such as Diesel Railcar, for example.
Someone with a bit of nous needs to take charge of it and leave the developing in the hands of those who are best at that side of the business.
It's not rocket science (whereas programming certainly is!) and anyone with a bit of administrative creativity could turn it into a much easier-to-use experience and even if selling on Steam is a no-no, then at least the shop could be drastically improved.
IBM XT i386; 512Kb RAM; 5.25" FDD; 1.4Mb FDD; 5Mb HDD; VGA 256-colour graphics card; AdLib soundcard; DR DOS 6.0; Windows 3.0